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AMSYS-SiliconExpert LIVE-With SICK Sensor Intelligence – How to Detect Obsolescence Risk Proactively

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AMSYS and SiliconExpert LIVE

Back by popular demand, in this episode of AMSYS – SiliconExpert Live Q&A, Bjoern and Ollie enter the Black Forest to see how SICK AG – Sensor Intelligence – dispels their obsolescence risk!

Martin Linow from SICK’s Technology Center Electronics Supply, joins the discussion and gives insight on SICK’s process, their history and where they are today in the midst of a global supply chain upheaval.

SICK is a market leader in sensors and sensor solutions for industrial applications and they know how to detect obsolescence early and anticipate supply chain risk before someone gets hurt .

This is a unique opportunity to discuss, with this trio, what is needed to be successful in managing obsolescence and supply-chain disruptions proactively.

Meet our speakers:

  • Martin (SICK AG) with years of real live experience to implement proper management disciplines and the handling of challenging supply chain issues.
  • Ollie (SILICONEXPERT) who is responsible for delivering best-in-class data points as technology forecasts, and driving digital innovations.
  • Bjoern (AMSYS) who is the expert in how to digitize individual methodologies and processes through the use of the AMSYS Life Cycle Management (LCM) Client application.

Feel free to send questions in advance to: Partners@siliconexpert.com.


Bjoern Bartels

Managing Director | AMSYS

Bjoern has a master’s degree in International Business and a German diploma in Industrial Engineering. He is working in the field of consultancy by supporting his global customers with Obsolescence Management core competencies and tactics already for many years. Bjoern successfully developed, implemented and managed reactive, proactive and strategic obsolescence management within a variety of companies.

Bjoern is the official business partner of the COGD (Component Obsolescence Group Deutschland e.V.), ‘Endorsed Trainer’ of the IIOM (International Institute of Obsolescence Management), German Spokesman for Standards Revisionfor reliability topics of the IEC (International Electrotechnical Commission), head of working groups at VDI (Association of German Engineers), co-author of VDMA (Mechanical Engineering Industry Association) Standards, partner of the Institute of Process Excellence, co-author of the specialist publication ‘Strategies to the Prediction, Mitigation and Management of Product Obsolescence’.

Oliver Hoffman

General Manager EMEA & APAC | SiliconExpert

As a Computer Scientist Oliver Hoffmann has spent his career his both Consulting and Sales roles in innovative companies. Having built a strong curiosity for Digital Business and collected years of experience in Obsolescence Management throughout Europe, he is now leading the EMEA organization at SiliconExpert. His passion is sharing knowledge and insights into solving problems by applying data-driven decision-making. With the growing team of SiliconExpert, Oliver Hoffmann is sharing inspirations and fascinations with Small-to-Medium businesses as well as global Corporations.

Martin Linow

Technical Purchaser

Martin started his professional working life in 2008 at Nussbaum (Car-Lift Manufacturer) and there bought nearly everything that was needed to build a car-lift. Until 2013, he managed every role of purchasing while finishing his Bachelor in economics.

In 2014, he joined Siemens at Rastatt and was strategic purchaser for active Semiconductors, Memories, PCBAs and Micocontrollers. His first contact with obsolescence management at Siemens Rastatt was due to a conservative HVAC market.

After 2 years he went to SICK in the role of Technical Purchaser of Semiconductors, metal and plastic moldings, Optics and PCBs. After 5 years, his role changed to purchaser in central procurement. He also has completed his Masters for Industrial Engineering.

October 27, 2022 @ 9:00 am - 10:00 am EDT